Wealth management platform AssetMark has unveiled plans to expand its offerings into private markets, with new capabilities set to be introduced in the fourth quarter of this year.
This initiative aims to incorporate alternative asset classes into the company’s managed solutions and discretionary programmes.
The firm is currently evaluating private credit, private real estate, and private equity funds, which are expected to provide “differentiated” return opportunities and enhance long-term investment outcomes.
AssetMark plans to allocate a portion of its discretionary strategies to private markets, allowing advisors to gain access to professionally managed investments in these asset classes through integrated models.
Additionally, the company’s unified managed accounts (UMA) and adhesion wealth platform will enable advisors to invest in vetted, semi-liquid private funds within a single custody account, alongside public securities.
The private markets programme will offer advisors a range of benefits, including professionally managed, diversified portfolios that balance investments across public and private markets in partnership with leading asset managers.
Furthermore, the firm will provide educational resources and tools to help advisors understand the role of private markets in client portfolios and effectively communicate their advantages.
AssetMark Group CEO and chairman Lou Maiuri said: “Private markets are no longer optional – they’re essential to building modern, diversified portfolios.
“We’re committed to helping advisors access these opportunities in a way that’s intuitive, scalable, and aligned with how they serve clients today.”
Together with its affiliates, including AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, AssetMark provides “purpose-built” solutions powered by its technology platform.
Established in 1996, AssetMark employs over 1,000 staff and serves more than 10,700 financial advisors and 317,000 investor households.
As of 31 December 2024, the firm reported over $139bn in platform assets.
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