With more than $42bn in assets under management (AUM), Carson Group, a prominent wealth advisory business, revealed that it will buy Jacob William Advisory in Cockeysville, Maryland.
The firm is run by founding partners and wealth advisers Mark Ring and Dan Morrison and oversees assets worth over $300m.
The move marks a deepening of a partnership that began in 2016 and positions both firms for continued growth and client-centered innovation.
Jacob William Advisory, instituted in 2006 has long promoted holistic, client-focused financial planning. Retirement and estate planning, investment management, tax solutions, and high-net-worth advising services are among the firm’s offerings.
Moreover, the acquisition broadens Carson Group’s footprint by making Jacob William Advisory its 28th completely owned office nationwide. The decision also demonstrates Carson’s commitment to developing advising talent and guaranteeing long-term client service continuity.
Burt White, CEO of Carson Group stated: “We’ve enjoyed a longstanding partnership with Jacob William Advisory and have been consistently impressed by their culture, values and commitment to developing the next generation of financial advisers. Their transition to becoming wholly owned reflects our shared vision of strengthening client relationships, providing exceptional service and delivering greater value to investors. Carson Group’s comprehensive independent platform empowers advisors with a competitive edge, removing constraints and barriers so they can focus on growing their business and serving clients.”
Furthermore, Jacob William Advisory has been actively increasing its personnel in recent years, with an emphasis on succession planning and extending service offerings. Christina Snyder, partner and wealth adviser, is part of the firm’s ensemble model, which also comprises advisers David Hodnett, JD, and Matthew Rodgville. A six-person operations staff helps the practice’s growing customer base.
Ring added: “To grow in today’s world, firms must achieve scale to meet the evolving needs of clients. Carson’s platform empowers us with an extensive network, a deep bench of experts, strategic support and innovative tools that enhance the services we provide, while allowing our clients, stakeholders and firm to remain independent. Carson shares our commitment to client-first service, and this strengthened partnership ensures that our clients and stakeholders will be well cared for not just today, but for generations to come.”
The purchase is a component of Carson Group’s larger plan to assist independent advisers by providing them with centralised resources, a strong service infrastructure, and ownership choices.
With a growing number of affiliated and owned firms across the country, Carson Group continues to position itself as a go-to platform for advisors seeking independence, scale, and growth without compromising client relationships or service quality.
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