AI is expected to improve food manufacturers’ productivity and efficiency but as with the development of any new technology there is an element of apprehension.
Much of the anxiety seemingly comes down to a lack of understanding of the technology itself, how it works and the myriad of AI systems that could be employed for different applications and problem-solving. And then there’s the question of labour, tech-skilled labour rather than the manual kind.
Think about the evolution of phone technology – moving from analogue to digital devices and hefty back-of-the car handsets to those that now fit in a pocket – electric vehicles and their slow development due to a lack of infrastructure and the introduction of hybrid models as a half-way-house to address bottlenecks.
Food manufacturers are adopting AI but reservations might come down to investing too much too quickly when the tech is advancing at pace, capital on hand and assessing the return on investment.
Abhinav Agrawal, the co-lead of AI and data monetisation at consultancy AlixPartners, argues food manufacturers also face a bottleneck in that they “are not exactly the desired location for data scientists, AI programmers and developers” to attract the desired talent pool.
“I don’t recommend our clients make big bets right now,” Agrawal tells Just Food. “One of our clients launched a $55-60m AI initiative about two years ago but there’s no measurable ROI right now. There’s no success that we can point to that $60m was worth investing.
“Instead, launch $5m projects and see. Maybe two of them fail but three of them produce a ROI and you gain a little more experience in which type of skills you need to hire.
“Then you launch another five, or maybe next time you can launch ten, so in the end you may end up spending $60m over three years, for instance.”
It’s a bit of a juggling act for food manufacturers. There’s almost an obligation to invest in AI now or risk being left behind and losing a competitive edge.
Or as Tom Clayton, the CEO of Sheffield-based IntelliAM, puts it, gaining a “strategic advantage”.
Clayton, the head of the tech company specialising in AI software and machine learning for manufacturers, believes productivity improvements through the tech are a way to address the increasing demand for food as global populations rise.
“In the food and beverage world, where you’re talking about high volumes and low margins, it’s really interesting because, if you can make an extra 100,000 SKUs a day, that’s direct profit to the business. Similarly, if you can avoid wastage, you’re moving costs from the bottom line.